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Wednesday September 22, 2010
10:00AM - 10:30AM Welcome -

10:30AM - 11:00AM Keynote Address -
Introduction: Pamela G. Bailey
President and CEO
Grocery Manufacturers Association

Samuel D. Kass
Senior Policy Advisor, Healthy Food Initiatives
The White House

11:00AM - 12:15PM Facilitated Discussion: Assuring Sustainability in Child Nutrition and Health Programs -
To be effective, federal child nutrition, physical activity and other health programs need some assurance of reliable funding and public support. The political process often runs counter to attempts at sustainability. Every five years Congress has to make an affirmative decision to continue child nutrition programs. Food assistance programs are counter-cyclical. When unemployment and food prices go up more people are eligible for food assistance benefits yet program costs increase. Renewal for the Supplemental Nutrition Assistance Program is considered as part of the Farm Bill and has historically been a bargaining chip to gain urban votes for agricultural subsidies. In today’s political climate, apprehension over the size of the federal deficit in particular presents a special challenge. A panel of experts will examine these problems and suggest ways to reduce the chances that nutrition and food assistance programs will be shortchanged; discuss which programs provide the biggest bang for the buck; examine how child nutrition and physical education programs may be negatively affected by the need to reduce the federal deficit; and explore the influence of the next Farm Bill, among other pressures on the sustainability of these important programs.

Moderator: Chuck Abbott
Commodities Correspondent
Reuters

Panelists:

Dan Christenson
Senior Professional Staff Member
Committee on Agriculture, Nutrition and Forestry
United States Senate

Deborah Weinstein
Executive Director
Coalition on Human Needs

12:15PM - 12:45PM Keynote Address -
Introduction: Scott Faber
Vice President, Federal Affairs
Grocery Manufacturers Association

The Honorable Marcia L. Fudge
United States House of Representatives

12:45PM - 2:00PM Lunch -

2:00PM - 3:15PM Facilitated Discussion: The Next Generation of Food Labels -
The Food and Drug Administration has announced several initiatives to address dietary guidance on food labels, including front-of-pack labeling. New research into how consumers use food labels is ongoing and will inform the FDA’s approach to modernizing food labeling requirements. At the same time, individual companies, retailers and others have developed proposals for voluntary front-of-pack and shelf labeling systems and the FDA is working with the food and beverage industry to develop a voluntary front-of-pack labeling system to assist consumers in building a healthy balanced diet. A panel will explore how labeling can help empower parents to make healthy choices for their family; examine the latest consumer research on labeling, including lessons learned from the European Union experience; debate the effectiveness of various approaches; and discuss the FDA’s latest thinking on modernizing food labeling.

Moderator: Ellen Bloom
Senior Director, Federal Affairs
Consumers Union

Panelists:

Marianne Smith Edge
Interim Vice President, Nutrition and Food Safety
International Food Information Council

Scott Faber
Vice President for Federal Affairs
Grocery Manufacturers Association

Agnieszka Jarmula
Special Advisor, Food Safety, Health & Consumer Affairs
Delegation of the European Commission

Jessica Leighton
Senior Science Advisor
Food and Drug Administration

Bruce Silverglade
Director of Legal Affairs
Center for Science in the Public Interest

3:15PM - 3:30PM Break -
Sponsored by the Robert Wood Johnson Foundation Center to Prevent Childhood Obesity
3:30PM - 4:00PM Keynote Address -
Introduction: Erik D. Olson
Director, Food and Consumer Product Safety Programs
The Pew Charitable Trusts

Joe W. Thompson
Director
The Robert Wood Johnson Foundation Center to Prevent Childhood Obesity
Surgeon General for the State of Arkansas

4:00PM - 5:15PM Panel Breakout 1: Measuring Progress on Improving Child Nutrition and Health -
There has been a steady increase in public efforts to reduce childhood obesity but the programs have gone forward without a coherent and rigorous evaluation process or organized means to describe the lessons learned from the efforts. Measuring progress on efforts to improve nutrition and physical activity is essential to the success of the Administration’s ambitious national goal of solving the challenge of childhood obesity within a generation. An expert panel will look at how evaluation components can best be incorporated into program development; suggest key markers for measuring improvement along the way; and explore how we can communicate the results of program evaluation to elevate effective solutions.

Moderator: Mary Christ-Erwin
Executive Vice President
Porter Novelli

Panelists:

Robin McKinnon
Health Policy Specialist, Risk Factor Monitoring and Methods Branch
National Cancer Institute

Julie S. Moreno
Domestic Policy Council
The White House

Gail Woodward-Lopez
Associate Director, Center for Weight and Health
School of Public Health
University of California, Berkeley

4:00PM - 5:15PM Panel Breakout 2: Meeting the HealthierUS School
Challenge
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The HealthierUS School Challenge is USDA’s “gold-standard” designation for schools that create healthier school environments through their promotion of good nutrition and physical activity. Currently only 650 school districts across the country have received the designation. However the Administration has called for a doubling of participating schools in the next year. Representatives from school districts that have worked to meet the HealthierUS Schools Challenge will share their experiences; suggest models for other districts to incorporate; and discuss the challenges that school districts face in improving nutrition and physical activity opportunities for their students.

Moderator: James Vanderhook
Health Policy Analyst
National PTA

Panelists:

Marla R. Caplon
Director, Division of Food and Nutrition Services
Montgomery County Public Schools

Kymm S. Mutch
Administrator, School Nutrition Services
Milwaukee Public Schools

Cindy Long
Director, Child Nutrition Division
Food and Nutrition Service

Margie Saidel, MPH, RD
Vice President, Nutrition, Sustainability, Community
Chartwells School Dining Services

4:00PM - 5:15PM Panel Breakout 3: It’s a SNAP! New Opportunities in the Supplemental Nutrition Assistance Program -
Twenty-eight million people participate in the Supplemental Nutrition Assistance Program (SNAP) each month, presenting federal and state governments with a unique opportunity to help millions of consumers improve their nutrition and health. A panel will explore how the SNAP program has recently evolved; new incentive and education programs being piloted; how best to measure the impact of SNAP activities; and what the future of the SNAP program should look like.

Moderator: Julian Baer
Director, Nutrition Affairs
FoodMinds

Panelists:

David Burr
Director, Supplemental Nutrition Assistance Program
Food and Nutrition Service

Kenneth Hanson
Agricultural Economist
Economic Research Service

Jennifer Hatcher
Senior Director, Government Relations
Food Marketing Institute

Matthew Marsom
Director, Public Policy
Public Health Institute

5:15PM END -

 
Thursday September 23, 2010
8:30AM - 9:00AM Welcome -

9:00AM - 9:30AM Keynote Address -
Introduction: Michael F. Jacobson
Executive Director
Center for Science in the Public Interest

Janey Thornton
Deputy Under Secretary, Food, Nutrition, and Consumer Services
Department of Agriculture

9:30AM - 10:45AM Panel Breakout 1: Making Healthier Food Products -
Over the past several years, food companies have made important changes to their food products to reduce calories, fat, sugar and salt and increase whole grains, fiber and other nutrients. Further product reformulations are likely in a number of food categories as the industry responds to changing consumer demands for healthy food options. At the same time, the First Lady has challenged the industry to develop even healthier products. A panel will explore the impact of and consumer response to these new product offerings; discuss what other types of healthy choices should be developed for consumers; talk about the obstacles to reformulation; and discuss how the global nature of food production influences this debate.

Moderator: Susan T. Borra
Managing Director, Nutrition, Food and Wellness
Edelman

Panelists:

Cary P. Frye
Vice President, Regulatory and Scientific Affairs
International Dairy Foods Association

Richard McArdle
Vice President, R&D Innovation
ConAgra Foods

Jennifer A. Weber
Manager of Policy
Office of Child Health Policy and Advocacy
Nemours

9:30AM - 10:45AM Panel Breakout 2: Food Marketing to Children -
Recently, some of the largest food and beverage companies have reduced or eliminated their food marking to children. The Administration has urged other companies to follow their lead and to focus more marketing efforts on the healthiest foods. Meanwhile, some state and local governments have instituted their own restrictions and Congress charged the Federal Trade Commission with developing recommendations for nutrition standards to govern marketing food to children. An expert panel will discuss industry efforts, consumer group expectations, and the role of parents; examine federal, state and local approaches to food marketing; and explore First Amendment issues raised in this debate.

Moderator: Tracy Fox
President
Food, Nutrition & Policy Consultants, LLC

Panelists:

Elaine D. Kolish
Vice President & Director, Children's Food and Beverage Advertising Initiative
Council of Better Business Bureaus

David C. Vladeck
Director, Bureau of Consumer Protection
Federal Trade Commission

Margo G. Wootan
Director, Nutrition Policy
Center for Science in the Public Interest

Marc Zand
Executive Vice President, Digital Networks and Business Affairs
ION Media Networks

9:30AM - 10:45AM Panel Breakout 3: Assuring Healthy Environments for Low-Income Children -
Children in low-income families are often at greater risk of obesity than children in more affluent families and face unique challenges and hurdles to the adoption of healthy lifestyles. While childhood obesity in the general population may have begun to plateau, similar progress has not been made in low-income populations. The Administration has proposed several measures to help reduce obesity in low-income areas. The new Food Environment Atlas and Healthy Food Financing Initiative are focused on improving access to healthy foods in underserved areas. Pilot programs through the Women Infants and Children Program and Supplement Nutrition Assistance Program are attempting new ways of assuring low-income children receive adequate and nutritious foods and maintain active, healthy lives. A panel will examine how these resources and programs can be used most effectively; offer suggestions on how to measure the effect of these programs; and discuss other approaches necessary to improve the nutrition and physical activity among low-income children.

Moderator: Courtney Brein
Food Safety and Nutrition Fellow
National Consumers League

Panelists:

Anne Alonzo
Vice President of Global Public Policy
Kraft Foods

Steven Carlson
Director, Office of Research and Analysis
Food and Nutrition Service

Rebecca Flournoy
Associate Director
Policy Link

Laura Ojeda
Deputy Director
Leadership for Healthy Communities

10:45AM - 11:00AM Break -

11:00AM - 11:30AM Keynote Address -
Introduction: Carol L. Tucker-Foreman
Distinguished Fellow, Food Policy Institute
Consumer Federation of America

Elizabeth A. Hagen
Under Secretary for Food Safety
Department of Agriculture

11:30AM - 12:45PM Facilitated Discussion: The Application of the New Dietary Guidelines -
The Dietary Guidelines serve as the foundation for federal food and nutrition policy in the U.S. Revised every five years, the Guidelines are designed to help consumers choose healthy diets, support active lives, and reduce the risks of chronic disease. With the impending publication of the new edition, a panel of experts will explore how the new Dietary Guidelines can help consumers live healthier lives; examine the impact the new Guidelines could have on the food supply; and discuss what the new Guidelines will mean for food and nutrition policy in the future.

Moderator: Sally Squires
Director, Health and Wellness
Powell Tate/Weber Shandwick

Panelists:

Lorelei DiSogra
Vice President, Nutrition and Health
United Fresh Produce Association

Kathryn Y. McMurry
Senior Nutrition Advisor
Office of Disease Prevention and Health Promotion
Department of Health and Human Services

Melissa Musiker
Senior Manager, Science Policy, Nutrition and Health
Grocery Manufacturers Association

Kimberly F. Stitzel
Director, Nutrition and Obesity
American Heart Association

12:45PM END -