Secrets of B2B Lead Generation Webinars
Thursday, March 8, 2012
Marketing webinars can build sales leads and generate enthusiasm for your products and services. But only if you work effectively with your audience. The alternative is an event that drives potential customers away. Learn the tricks of effective marketing presentations in this session.
Ken Molay, president of Webinar Success, presents tips to help you plan and execute effective marketing webinars. You set a tone for interaction with your prospects from initial promotion and marketing of an event through registration and pre-event communications. Your presentation content and the way you deliver it determine whether your audience will advance along the sales cycle or drop out of your opportunity list. And post-event communications reinforces the impression they have of your company and competence.
Learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.
This seminar is appropriate for producers and presenters of business marketing webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.
Attend and learn:
- Best practices for encouraging registration and attendance
- How to engage prospects before and after your webinar
- Tricks to make you an empathetic presenter
- Tips for including demos in marketing presentations
- Common mistakes that undermine your webinar