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Small Credit Union Marketing
Speaker:  Kerri Smith
March 25, 2014
11:00 a.m. - 12:00 p.m. 
Location:  Your Telephone
Cost:  $129.00 per Telephone Connection
Small credit unions have fewer resources, but have higher member loyalty. This session will give participants proven strategies to stretch their marketing dollars. Attendees will glean strategies and formulas to help justify their investment in marketing activities.  Participants will learn how to:
  • Develop marketing budgets based on ROA
  • Identify Communication Channels To Get the Biggest Bang for Your Buck
  • Become the "Resident Expert" to Leverage Brand