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Online & Mobile Banking:
Successful Member Penetration Techniques
Speaker:  Thomas Wright

January 29, 2013
11:00 a.m. - 12:00 p.m. 
Location:  Your Telephone
Cost:  $129.00 per Telephone Connection

Credit unions of all sizes recognize the benefits that the online and mobile banking channels offer – a lower cost to serve, increased member loyalty and satisfaction, retention and a higher return on investment. But for many, breaking through the online and mobile banking adoption glass ceiling has been proven difficult. This session will cover some of the reasons that consumers are holding back and how credit unions can effectively address these concerns. With well-designed strategies and techniques, credit unions can extend the benefits of banking via the online and mobile channels to the broadest possible range of members.