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Capturing the Mom Market
Speaker:  Shari Storm
 
 
April 10, 2014
11:00 a.m. - 12:00 p.m. 
Location:  Your Telephone
Cost:  $129.00 per Telephone Connection
 
Moms control 85% of all household spending. Moms hold the biggest influence on where their children will do their banking. Moms have strong online networks and rely on referrals from other moms. Make a mom happy and you’ve got the whole family plus all of her friends as new members.   What is your credit union doing to capture this crucial market segment? Learn from one credit union how to harness the power of the mom market. Learn how one credit union lowered the average age of their new member by targeting the most influential person in banking decisions – the mother of the household.