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Thursday, November 29, 2012
Credit Union Center
Marlborough, MA 

From the Kitchen Table to the Credit Union:
Youth Marketing Strategies for Today’s Family
Presented by James Flores
For credit unions seeking to reach the youth market, nothing provides greater potential than including mom and dad in the process. With today’s young parents serving as financial role models—and kids and teens challenged by an increasingly complex financial world—credit unions have a great opportunity to bring the family together and reach the entire household.


In this session, learn how understanding today’s family dynamics can help shape your youth marketing strategies, promotions and plans. You’ll also learn how to tap into the unique emotional needs of each member of the family, helping to create powerful and compelling stories. It’s a potent combination designed to gain the attention of young families, develop positive financial behavior, and build a lifelong relationship with your next generation of members.